Referral marketing made easy

Referral
software for
advisors & sales teams

Referra turns happy customers into a steady stream of new enquiries: one link, one inbox, done.

referra.de/dashboard
Referra dashboard with leads, referrals and conversion metrics
Funnel editor with a live preview on the phone
Network view with clients and captured leads
Templates overview with referral funnels
GDPR-compliant
Cancel anytime
7 days free
Definition

What is referral software?

Referral software is a tool that lets you actively prompt, collect and track customer referrals – instead of hoping someone passes on your name. You create a shareable link or a small referral page, send it to happy customers, and new prospects land with you automatically.

At its heart it's referral marketing: probably the most honest way to win new customers. People trust the opinion of friends and colleagues more than any ad. Good referral marketing software simply removes the awkward part – the asking, the reminding, the capturing – and keeps the referral itself personal.

Referra is exactly that kind of referral software, built for the German-speaking market: data hosted on servers in Germany, GDPR-compliant, with no need for your customers to create an account or install an app. To see how referrals stack up against classic advertising, take a look at our comparison.

Referrals vs. advertising compared
The problem & the solution

Customer referrals get lost

The problem

Many advisors lose valuable referrals because the path to them is too cumbersome.

  • Customers have to sign up somewhere
  • Complicated forms put people off
  • Referrals fizzle out as word of mouth

The result: prospects drop off before they ever get in touch.

The solution

Referra makes referring as easy as sharing a link.

  • No sign-up for your customers
  • No app, no download
  • No form marathon

One click, and new leads land in your inbox automatically.

Who it's for

Who Referra is built for

Anywhere trust is your strongest selling point and referrals are already part of your business.

Agents & service providers

Real estate, trades, agencies, coaching: if your business runs on word of mouth, you bundle it all in one place here.

Sales teams

Give your team one consistent referral page and watch the enquiries arrive in the inbox – no spreadsheet chaos.

How simple it is

How Referra works

Three steps from happy customers to new enquiries.

01

Create a template

Pick a professional template and adjust text, colours and logo in the live preview.

02

Share the link

Send the link straight via WhatsApp, email or SMS – or add it to your Linktree page.

03

Capture leads

New prospects land in your inbox automatically, complete with a notification.

All in one tool

Three ways to collect referrals

You don't have to pick one channel – Referra covers the three that matter most.

Templates with live preview

Build your referral funnel from ready-made templates and see every change instantly in the preview. No designer, no developer – ready in minutes.

Linktree for advisors

A clean Linktree page bundles your referral, your contact details and your reviews under one link – perfect for your Instagram bio, email signature or business card.

Customer reviews

Guide happy customers straight to Google, Kununu or Trustpilot and collect reviews that win over new prospects before they even know you.

Data protection

GDPR-compliant & secure

As referral software from Germany, we take data protection seriously. All data is stored encrypted and processed in a GDPR-compliant way – so you and your customers can rest easy.

Encrypted data storage
Hosting in Germany
DPA available
Full data control & export
Pricing

Start free, grow at your pace

Get going with the free Base plan or try Pro free for 7 days – no risk, cancel anytime. Often a single new deal already pays for a whole month.

  • Base free forever
  • 7-day free Pro trial
  • No hidden costs
Frequently asked

Still got questions?

Here are answers to the most common questions about referral software. If something's missing, we're happy to help.

Still got questions?

Our team is happy to help.

support@referra.de
Usually a reply within 24h

Referral software helps advisors and sales teams actively prompt, collect and track customer referrals. With Referra you create shareable referral links that your customers can pass on without signing up – new enquiries land in your inbox automatically.

Ready to start?

Start now for free

Create your first referral template in minutes – and turn happy customers into your best salespeople.

Cancel anytimeGDPR-compliant

Referra app screenshot